Why are WordPress sites so effective?
“I can’t update my website!”
“I’ve got to get my webmaster to do that, but it’s going to cost me…”
“Nooooo, I just hosed my website!”
If you talk to enough small business owners, or friends that want to have a website but don’t spend evenings and weekends tinkering around on the web, you’ll hear frustrations like this a lot.
And that’s from the ones who have figured out how to get a website up and running in the first place. There are many who are still trying to figure out where to start. But wait, there is hope!
WordPress to the Rescue
WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful Content Management System (CMS) that can be used for more than just blogging. With WordPress you can build a blog, a website, or both. It intergrates easily into many third party products to expand it’s functionality and there are thousands of plugins available to enhance it’s usefulness.
Using WordPress as a Website
WordPress is an amazingly powerful content management system. It has a lot of power under the hood for a small or medium business looking for an easy way to manage their web site.
WordPress was designed as a platform for blogging, but you don’t have to use it as a blogging tool. With a few tweaks it can be used to run your website, with or without a “blog.” The fact that WordPress was designed as a blogging platform gives it some compelling advantages.
It is optimized for easily publishing and changing content. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new article or newsletter.