Watch What Others are Doing
No, we don’t mean copy what they are doing. That wouldn’t be cool.
Keep your company relevant and interesting by staying on top of the latest news, trends, or whatever else is most applicable to the type of work that you do. Subscribe to interesting twitter feeds, or setup a Google Alert that allows you to stay on top of the latest news and events in your industry.
Keeping your company interesting and fresh is one of the best ways to build your online brand. If you have the latest news, products, or media, why would your customers go anywhere else? Make this information accessible and visible, so that your customers can see these latest bits as well.
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